Not iPad 5, iPad Gold. It’s iPad Air!

Not iPad 5, iPad Gold. It’s iPad Air!

We’ve been waiting for Apple’s new tablet for for almost exactly one year, less a day. Today, Apple took the wraps off its newest entrant in the global sweepstakes for control of the lucrative and growing mobile market.

And it’s not the iPad 5 we were expecting.

Instead, it’s the iPad Air, which took Apple years to make, taking every hundredth of a millimeter away from its size and weight. It now weighs just over one pound and a much lighter feel.

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“This is the thinnest, lightest, and most powerful iPad we’ve ever delivered,” Apple design guru Jony Ive said in a product promo video.

The new full-size iPad Air has the same 9.7″ display, but a 43 percent smaller bezel, with a thickness of just 7.55 millimeters, which is 20 percent thinner than the previous generation. It also contains the new Apple A7 chip, which is 64 bit and doubles the iPad Air’s performance in opening files and rendering images.

“iPad has been one of the most successful products in Apple’s history,” Tim Cook said. “Early this month, we sold our 170 millionth iPad.”

There are now 475,000 apps on the app store customized for iPad, but Apple is quick to say that it’s not about quantity — it’s about quality, with it’s unique blend of hardware, software, and services, which Apple’s says “no-one else can match.”